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Emanuele Fiocco

marketing engineer - phd candidate

I am a second-year PhD student from University of Rome "Tor Vergata", Italy. I combine analytical rigor, technical expertise, and creative thinking to design data-driven solutions that enhance both operational efficiency and user experience. My research bridges marketing, industrial engineering, and artificial intelligence, with a strong focus on Lean-inspired, customer-centric innovation.

By integrating machine learning, quantitative modeling, and creativity-driven problem solving, I aim to develop systems that not only optimize processes but also respond meaningfully to user needs and market expectations.

This interdisciplinary perspective enables me to connect strategic business objectives with engineering methodologies, contributing to projects that promote continuous improvement, digital transformation, and value creation for organizations and their customers.

Papers

(01)

This study aims to develop a new data-driven methodology for identifying suitable influencers for a brand using data from social media. The increasing presence of such figures in these communication channels makes it challenging to select consistent and influential influencers for a specific audience. This paper introduces an innovative approach to defining these figures based on the analysis of relationships within the brand’s network. Specifically, this methodology will be applied to the case study of a brand named “Anemonia”. The approach relies on the sequential application of various steps, including the use of tools such as Social Network Analysis (SNA) centrality, Sentiment Analysis (SA), and Analytical Hierarchical Process (AHP). Through the application of this methodology, the brand has been able to identify influencers consistent with its aesthetics and vision.

(02)

This study evaluates the effectiveness of Generative Artificial Intelligence (G-AI) models enhanced with Retrieval-Augmented Generation (RAG) for automating Voice of Customer (VOC) creation. Four Generative AI architectures were compared using product reviews as the dataset: (1) baseline large language model without retrieval, (2) RAG model with feature labeling, (3) Self-RAG with feature labeling and (4) Sentiment Aware Self-RAG with feature labeling. Models were evaluated across six dimensions: requirements to Critical to Quality (CTQ) coherence, CTQ measurability, description representativeness, topic coverage, desiderata to requirement consistency and overall performance. Sentiment aware Self-RAG model and Self-RAG model with structured feature labeling demonstrated superior performances in generating consistent and comprehensive VOC insights. The Sentiment Aware Self-RAG is an innovative retrieval-augmented strategy that incorporates both semantic similarity and sentiment signals, enabling a more context sensitive generation of VOC insights. Results highlight the potential of Sentiment Aware and feature driven retrieval strategies to improve both the consistency and the depth of VOC generation, providing a more robust foundation for product innovation and customer-centric decision-making. By bridging methods from informatics and marketing, the paper contributes to the development of Artificial Intelligence (AI) driven approaches that enhance the translation of customer voices into actionable product requirements.

(03)

This study investigates the feasibility of predicting the outcome of e- commerce dialogues using machine learning models. Syntactic, semantic, and conversational features are extracted from dialogue utterances, including sentiment dynamics, intent diversity, and dialogue structure, and aggregated at the dialogue level. A Random Forest classifier and a Long Short-Term Memory (LSTM) network are applied to classify dialogues as successful (leading to a purchase) or unsuccessful. Results indicate that static Random Forests struggle to capture sequential patterns inherent in dialogue, achieving limited accuracy, while optimized LSTMs effectively leverage the sequential dynamics of con- versations, providing robust and balanced classification. Additionally, a pre- liminary real-time LSTM approach shows the potential for turn-by-turn behavioral prediction, although predicted probabilities remain close, highlighting areas for future improvement. This work contributes to understanding dialogue- based user behavior modeling and its applications in adaptive e-commerce systems.

(04)

This research examines the role of Graph Retrieval-Augmented Generation (Graph RAG) within production management, utilizing a dataset focused on the manufacturing processes in the furniture industry. The dataset collects data on furniture production, including information on production orders, involved departments, processing times, quantities produced and associated sales orders. The growing complexity of production processes makes the adoption of advanced tools, including Artificial Intelligence (AI), increasingly crucial to support management in making informed and timely decisions. In this context, Graph RAG represents a significant innovation, as it allows users to query large datasets through natural language queries, simplifying access to key information and reducing the time required to obtain strategic insights. The analysis focuses on two main aspects: first, it explores how the adoption of Graph RAG can support both operational and strategic decision-making by streamlining the retrieval and interpretation of production data; second, it evaluates the reliability of this approach compared to traditional spreadsheet based analysis, with a focus on accuracy and time efficiency. The evaluation involved a set of 50 questions of varying complexity, used to compare the performance of a human analyst with that of the Graph RAG system. This study offers a preliminary contribution to understanding how emerging AI-based retrieval methods can enhance responsiveness and analytical capability in manufacturing environments.

(05)

Recent advancements in Generative Artificial Intelligence (GenAI), driven by the development of Large Language Models (LLMs), have created opportunities for innovative solutions across multiple sectors, including manufacturing. However, deploying LLMs in industrial settings presents significant challenges due to their general-purpose nature, which often results in inaccurate or irrelevant responses when applied to domain-specific tasks. This paper explores the integration of Retrieval-Augmented Generation (RAG) to improve the performance of LLMs in industrial environments. The study investigates the effectiveness of five LLMs (GPT-4o, Mixtral-8x22B-Instruct- v0.1, Llama-3.3-70B-Instruct, DeepSeek-V3, Qwen2.5-72B-Instruct) in processing industrial technical documentation. The models’ performance was evaluated with and without RAG augmentation, using a dataset of 100 verified FAQs from an industrial machine manual. Evaluation criteria included expert evaluation, embedding-based evaluation, and comparative LLM assessment. Our findings show that RAG significantly improves the accuracy and relevance of LLM responses, achieving over 93% accuracy on general FAQs and more than 83% on specific, domain-dependent queries. The study demonstrates that RAG- based architectures provide a scalable, flexible solution to adapt LLMs to specialized manufacturing contexts. This research contributes to bridging the gap in understanding how to best implement LLMs in industrial applications and offers valuable insights for future research and practical implementations in Industry 5.0.

(06)

The adoption of Artificial Intelligence (AI) is fundamentally reshaping operations management (OM) and altering the nature of work within production environments. This paper provides an overview of the transformative impact of AI on operational processes and workforce dynamics. It examines how advanced AI tools are trying to be integrated into production systems to enhance process efficiency and streamline workflows. By shifting traditional operational methodologies, AI fosters a mode agile, interconnected and responsive operations landscape. In parallel, the adoption of AI significantly influences labor practices by redefining job roles and necessitating the development of new skill sets among workers. This paper aims to explore the multifaceted effects of AI adoption, addressing not only improvements in operations but also the impact on human activities.

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